Cere Network: project review

4 min readMar 12, 2021

· Ticker: CERE
· Token type: ERC20
· Role of Token: UTILITY

Why Cere Network?

Companies today are locked into multiple CRM solutions that are spread across business units without an easy way to extract customer insights.

What is Cere Network?

· Cere Network is the first Decentralized Data Cloud platform optimized for service data integration and data collaboration. While most blockchains are simply distributed ledgers, the Cere network of blockchains allows for turnkey hyper-customization of enterprise data ecosystems. Cere aims to be more ethical, more efficient and more interoperable than any of its centralized counterparts.

· A Blockchain CRM Ecosystem that helps businesses securely control customer data and integrate it across the enterprise. Because the Cere Network captures the entire customer journey on the blockchain, applications can securely collaborate and share customer data. And, with a simplified integration solution companies no longer need the highly specialized resources currently required with antiquated CRM solutions.

· Cere Network’s mission is to leverage blockchain to empower businesses to have control over their own data and unlock the potential of collaborative microservices on top of the unsolved user data.

“By building a complete solution on the blockchain, we are solving for CRM/CDP’s biggest issues in customization, efficiency, and secure and privacy-preserving data sharing,” Cere Network Co-Founder and CEO Fred Jin said in a company press release. “The commercial white space the company is growing into holds tremendous potential and we’re excited to be in the front row seat as the company forms one of the leading frontiers in the ongoing maturation of the decentralized technology.”

Cere Features

Delivering fast-tracked consumer enterprise adoption through
decentralized data clouds, data interoperability and SaaS-DeFi.
Working with businesses that already have millions of loyal users.

· Decentralized Data Cloud Platform
· Pioneering SaaS-DeFi

Enterprise Interoperability

Cere is a Polkadot-inspired, next-gen distributed network that consists of several modular and interconnected layers:

The Cere Layer-1 Core, with Cere and enterprise chains at the foundation;
The Cere Layer-2 Substrate private networks for scalability and interoperability;
The ecosystem of distributed apps and open data marketplaces built on top.

The Cere Team

Fred. Co-Founder (CEO). Silicon Valley since ’93, co-founded 50cubes, a Tencent backed gaming company. Early at Bebo leading to $850m acquisition by AOL.

Kenzi. Co-Founder. Ex Vice-President, General Manager of Huobi. Partner at AU21 capital, a US VC investment firm.

Ian. Co-Founder (CTO). Tech Lead at Twitch & Amazon, managed search and microservices. Early at Bebo. Studied CS, AI at MIT.

Martijn. Head of Marketing. Ex COO at LTO Network. Former Legal & Operations Manager at LegalThings and Firm24.

Prasanna. Head of Engineering. Co-founded Sequoia backed Nightfire. Head of Software of Global and Operations Team at TeamF1, Inc., acquired by D-Link.

Evgeny. Lead Engineer. A highly resourceful, innovative, and competent software developer in NodeJS, ReactJS, React native, PHP, Ruby on Rails, Ext JS, AngularJS.

Kevin. Head of PR. Previously Head of Marketing at Huobi US and Head of PR at multiple Binance backed blockchain projects and Bay Area tech companies. Experienced news reporter.

Nachi. Lead Architect. Bay Area based software developer with over 10 years of experience. Founder at Cavita and ex CEO of Altereal.

Advisors

Brad Bao. Chairman Lime. Brad Bao launched Lime into one of the fastest-growing startups and served as its Chairman and CEO. He’s also served as the Managing Director of Kinzon Capital.

Rajani Ramanathan. Ex Salesforce COO. Rajani served as Salesforce COO for over a decade, started back in 2000, and helped scale the multi-billion company from a start-up to a fully operational business.

Jochum Haakma. Chairman EU-China Business Association. Jochum Haakma has worked as a diplomat for the Dutch government for many years. He is currently the Global Executive Director of business development for the TMF-Group.